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Click Links Above To Order H&R Block TaxCut At Home Software
HR
Block Premium Federal
Easy, low-cost tax preparation.
H&R Block Premium Software
now includes Free Efile.
So the current issue of Premium
is:
H&R Block At Home Premium +
Efile
Now that HRBlock
has picked up the AT Home
registered trademark to replace
the TaxCut trademark, there will
be some confusion over the next
few years on product branding.
It's my
understanding that H&R Block
wanted to more closely relate
their tax software to the H&R
Block brand rather than the
TaxCut trademark.
Adding the AT
Home logo to me is not a great
move for SEO purposes since it
is part of a common phrase, and
not search engine friendly
toward their tax products.
I'm really
surprised their wasn't more
effort to uniquely identify
their products with a unique
trademark that is not part of a
common phrase like TaxCut was,
and At Home, is.
When you type
TurboTax into a search engine,
that's what you get. When you
type TaxCut or At Home into a
search, you get anything and
everything. Truly not a good
move for Search Engine
Optimization.
I wouldn't be
surprised to see H&R Block
making another go at a name
change again in the next several
years. At this point I feel it
would be a wise choice to come
up with something more unique as
soon as possible!
click on
H&R Block At Home Premium +
Efile for the current
product.
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